Furious Blackhawks fans slam franchise for jersey advertisement

In a trend that has been spreading throughout professional sports, the Chicago Blackhawks are the latest franchise to alter their iconic uniforms by adding a jersey advertisement. And given their status as a proud and historical Original 6 franchise, the news isn't being well received by the fans. 

The team has partnered with Circa Sports, and the company logo will be on Chicago's home sweaters for the 2024-25 season.

“Sports betting has continued to grow in popularity among our fans and offered new ways for them to engage with our game,” Hawks business president Jaime Faulkner said in a statement. “We couldn’t be prouder to be adding Circa Sports to the Chicago Blackhawks’ roster of partners as they share in our goals to grow interest in our game and offer fans exciting and original experiences.”

But shortly after the announcement came through, fans immediately began voicing their fierce opposition to the move. 

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