SHL team Frolunda drops its classic “Indian head” logo
The Swedish team elects to make a change amidst calls of cultural insensitivity.
HockeyFeed
The Frolunda HC, formerly the Frolunda Indians, of the Swedish Hockey League (SHL) have elected to change their iconic "Indian head" logo after calls from fans and media that the logo was outdated and culturally insensitive.
For reference, here's the classic logo:
And here's what the team is replacing it with:
Woof...
I mean, I get the rationale for changing the old logo, but... is this the best you can do? What's the logo even supposed to be? I see the "F" but... can't we do better than that?
Source: Frolunda HC
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