Bruins fans hit the team in the wallet, ending sellout streak that dated back to 2009

Unless you've been living under a rock this week, you've surely noticed that things aren't going well for the Boston Bruins.

The team is 8-9-3 in their first 20 games to start the season and have looked tired and worn out. They simply don't have the horses to run with the NHL's top teams anymore and are seeing themselves slip in the standings as a result.

GM Don Sweeney dismissed head coach Jim Montgomery from his position on Tuesday, just 18 months after Montgomery won the Jack Adams Award as the NHL's top coach. It was an unpopular move with fans who have been calling for Sweeney's head on a platter since the offseason. Ditto for President Cam Neely. It's clear that fans have a distrust for the management of this team and they're making their voices heard both online and at the cash register.

On Monday evening the team's home sell out streak ended. They came up 300 tickets short of selling out the game, making it the first time since 2009 that the team did not sell out a game. RIP.

Call me crazy, but I don't blame fans for not piling into the building to watch a Monday nighter against the Columbus Blue Jackets when they have to pay the equivalent of a mortgage payment for tickets, parking, beer and snacks. 

This is also about the only strategy that will work when it comes to enacting real change in the organization.

Owner Jeremy Jacobs has shown time and time again that his biggest priority in life is to extract as much profit from his business ventures possible. If he sees an asset losing money, he'll act fast. If Bruins fans are serious about having Sweeney and Neely replaced, the best way to get it done is to hit the team in the wallet and to force Jacobs to make changes.